Academic SEO – increasing the visibility of research output

Keywords: academic search engine optimization, research visibility, scholarly communication, publishing support

Abstract

In times of an ever-increasing information overload, Academic Search Engine Optimization (ASEO) supports findability of relevant information and contributes to the FAIR principles. It enhances efficiency in literature and data search and therefore plays an increasing role in the research lifecycle.

ASEO is an important aspect to consider when preparing a scientific manuscript for publication. Authors can increase the visibility of their papers in library catalogues, databases, repositories and search engines with simple measures like choosing informative author keywords. The more (meta-)data these search algorithms can use, the higher the probability that a data set or paper will show up in a result list. ASEO enables search algorithms and readers to quickly and unambiguously identify relevant content, thus also helping institutions to increase research visibility. In addition, authors and publishers share an interest in describing content in a way that makes it easy to find it.

Librarians, with their extensive knowledge and wealth of experience in literature research and metadata management such as keyword assignment, can provide valuable advice on the role of as correct and complete metadata as possible and on suitable keywords for search algorithms. For this reason, the Publication Services at Graz University Library have recently started offering training and workshops for authors.

The presentation will provide an introduction into strategies to enhance visibility and findability of online content, such as research articles, with some theoretical background as well as practical examples.

Author Biographies

Lisa Schilhan, University of Graz

Lisa Schilhan works at Graz University Library as the repository manager of the institutional open access repository. She manages the institutional gold open access journals and offers training and workshops for researchers in the fields of publishing and open access.

Christian Kaier, University of Graz

Christian Kaier has been working at Graz University Library in the fields of publishing consultancy and Open Access since 2015. From 2002 to 2014 he was responsible for the law publishing programme of an Austrian academic publisher.

Published
2019-09-19