Standardized online language in protest or respect?
Orthographic deviation in political CMC
DOI:
https://doi.org/10.7557/17.5660Keywords:
CMC, online language, moral panic, orthograpic deviations, social media, Sami, Sami policy, immigration policyAbstract
This article presents an analysis of 1,949 online discussion entries from "Nordnorsk debatt", the Facebook page on which the regional newspaper Nordlys launches online debates. All discussion entries investigated are from the 2017 election campaign. A key finding in the study is that online language in political discussions about Sami politics is notably more normative than discussions about other political topics. In the material as a whole, 54 per cent of the statements have at least one orthographic deviation. In such cases, the comment or the response on Facebook differs from the two Norwegian written standards (Bokmål and Nynorsk) by shortening the words or by using punctuation or letters in an unconventional way. By that we can say that the norm in political online language expands the official standards of written Norwegian. However, this predominance of orthographic deviations does not appear to have been created by language users who do not master the standard, and the deviations therefore hardly represent a linguistic decline. Nor do orality markers that amplify the prosody or show temper dominate in the material. There is therefore no reason to say that such orthographic deviations are iconic or that the confrontational style is the essence of political CMC. The article provides two alternative explanations of the significantly lower amount of orthographic deviations in digital statements about Sami politics. The first, and consensus-oriented explanation, is that the language users choose a neutral written standard out of respect of this controversial case. The second, and more conflict-oriented, explanation is that these language acts index that one wants to be loyal to or favours the Norwegian culture and language over the Sami. If this is the case, the debaters consciously or unconsciously use linguistic variation to strengthen the majority culture’s linguistic hegemony. In the article I argue for the conflict-oriented explanation, also because men are strongly overrepresented in these debates. Towards the end of the article, I compare the CMC in debates about Sami politics and immigration policy.
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